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| Criterion |  Product Discovery Jobs to Be Done |  UX Design Customer Journey Canvas |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-3 h | 20-45 min |
Participantsdifferent | 5-12 Interviews | 3-10 | Based on research question |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Customer Journey Canvas, Pain Points, Experience Opportunities | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | JourneyCustomerService designCanvas | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
