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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Wochen | 20-45 min |
Participantsdifferent | 5-12 Interviews | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Content groups, Label set, IA hypotheses |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationStructure |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
