methodatlas
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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Wochen15-30 min15-45 min
Participantsdifferent
5-12 Interviews3-121-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea sheets, Expanded concepts, Prioritized listMind Map, Topic Clusters, Open Questions
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingCollaborationInclusionIdeas
BrainstormingIdeasMappingStructureFacilitation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique