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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen15-30 min
Participantsdifferent
5-12 Interviews3-12
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdea sheets, Expanded concepts, Prioritized list
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingCollaborationInclusionIdeas
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming