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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen20-45 min
Participantsdifferent
5-12 Interviews1-10
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
CustomerOutcomesNeeds
Systems thinkingPatternsDynamics
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of System Archetypes with its method-specific working model.
Systems Thinking
System Archetypes
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring