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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Affinity Diagramming |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 45–90 min | 45-90 min |
Participantsdifferent | 5-12 Interviews | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Theme clusters, Insight statements, Opportunity areas | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeRoot cause | OutcomesStrategyBehaviorPlanning |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
