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| Criterion |  Product Discovery Jobs to Be Done |  Operations ABC Analysis |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 30-60 min | 1-3 Tage |
Participantsdifferent | 5-12 Interviews | 1-5 | Internes Team |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | ABC Classification, Focus Rules, Control List | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | CustomerOutcomesNeeds | PrioritizationOperationsPortfolio | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
