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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for ABC Analysis
Operations
ABC Analysis
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumLowHigh
Timedifferent
1-3 Wochen30-60 min1 Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews1-54-10
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListABC Classification, Focus Rules, Control ListProblem Statement, Prototype, Test Learnings
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationOperationsPortfolio
InnovationPrototypeResearch
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model