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| Criterion |  UX Research Customer Journey Mapping |  Facilitation World Café |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a group needs to connect many viewpoints in a short time, World Café creates a calm alternation between closeness and rotation. It sets thinking in motion without forcing the conversation into full-plenary rigidity. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 60-180 min |
Participantsdifferent | 4-10 | 12-100+ |
Formatsame | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Table Notes, Emergent Themes, Shared Questions |
Tagsno overlap | JourneyServiceService design | FacilitationDialogueLarge groupSensemaking |
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