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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 90-180 min | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | 4-10 | 3-6 | Evaluation team, architects, and relevant stakeholders |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability | ArchitectureQualityRiskTradeoffsStakeholders |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
