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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Value Chain Analysis |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | High | High |
Timedifferent | 2-4 h | Half day | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | 4-10 | 3-8 | Evaluation team, architects, and relevant stakeholders |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis | ArchitectureQualityRiskTradeoffsStakeholders |
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