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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy TOWS Matrix |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-2 h | 1-3 h |
Participantsdifferent | 4-10 | 3-10 | 2-10 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | TOWS Matrix, Strategic Options, Priority Actions | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | JourneyServiceService design | StrategyAnalysisOptions | StrategyMarketAnalysis |
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