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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 1-5 Tage | 45-90 min |
Participantsdifferent | 4-10 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | JourneyServiceService design | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |
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