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| Criterion |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 2-4 h | 0.5-2 Tage | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 4-10 | 6-12 | 3-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | StrategyInnovationPortfolioForesight |
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