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| Criterion |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Facilitation Mind Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 0.5-2 Tage | 15-45 min |
Participantsdifferent | 4-10 | 6-12 | 1-10 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Mind Map, Topic Clusters, Open Questions |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | BrainstormingIdeasMappingStructureFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
