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| Criterion |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 0.5-2 Tage | 15-30 min |
Participantsdifferent | 4-10 | 6-12 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | BrainstormingCollaborationInclusionIdeas |
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