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| Criterion |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 2-4 h | 0.5-2 Tage | 1-2 h |
Participantsdifferent | 4-10 | 6-12 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | AlignmentStakeholdersStrategyFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
