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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
MediumMediumLow
Timedifferent
2-4 h1-3 h30-60 min
Participantsdifferent
4-102-82-8
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCause Tree, Evidence Notes, CountermeasuresFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
JourneyServiceService design
Root causeTreeIncidentQuality
Root causeQualityOperations
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Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting