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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Decision Making PERT Estimation | ![]() UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 15-45 min | 0.5-2 Tage |
Participantsdifferent | 4-10 | 1-8 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | PERT Estimate, Expected Value, Risk Notes | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | EstimationUncertaintyRisk | Service designOperationsJourneyBlueprint |
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