View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 Tage | 1-2 h |
Participantsdifferent | 4-10 | Internes Team | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | VisionCanvasStrategyAlignment |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
