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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  Decision Making DACI |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 Tage | 30-60 min |
Participantsdifferent | 4-10 | Internes Team | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | DACI Matrix, Decision Owner, Decision Log |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | DecisionRolesGovernanceAlignment |
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