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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |
|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h | 1-3 Tage |
Participantsdifferent | 4-10 | Internes Team |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
