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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 60-120 min |
Participantsdifferent | 4-10 | 3-8 | 3-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | GrowthRetentionConversion |
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