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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Ideal Days.
Agile
Ideal Days
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.
Complexitydifferent
MediumLowMedium
Timedifferent
2-4 h15-60 min15-45 min
Participantsdifferent
4-102-91-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogIdeal Day Estimates, Assumption Notes, Capacity CaveatsPERT Estimate, Expected Value, Risk Notes
Tagsno overlap
JourneyServiceService design
EstimationEffortAgile
EstimationUncertaintyRisk
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas