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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy ICE Scoring |  Delivery MoSCoW |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 30-90 min |
Participantsdifferent | 4-10 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | ICE Table, Top Idea List | Prioritized Backlog, Release Scope, Tradeoff Notes |
Tagsno overlap | JourneyServiceService design | PrioritizationScoringGrowthDecision | PrioritizationScopeDecision |
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