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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 45-90 min |
Participantsdifferent | 4-10 | 1-5 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | GrowthStrategyMarketPortfolio |
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