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| Criterion |  UX Research Customer Journey Mapping |  Growth Funnel Analysis |  Operations 5 Whys |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 15-30 min |
Participantsdifferent | 4-10 | 1-5 | 2-6 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Funnel report, Drop-off analysis, Optimization hypotheses | Root cause notes, Countermeasures |
Tagsno overlap | JourneyServiceService design | AnalyticsConversionGrowth | Root causeIncidentLeanProblem solving |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
