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| Criterion |  UX Research Customer Journey Mapping |  Growth Flywheel |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 60-120 min | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-8 | 6-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | GrowthRetentionConversion | Service designOperationsJourneyBlueprint |
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