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| Criterion |  UX Research Customer Journey Mapping |  Growth Flywheel |  Growth Hooked Model |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | Multiple workshops over several weeks |
Participantsdifferent | 4-10 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | JourneyServiceService design | GrowthRetentionConversion | GrowthBehaviorRetention |
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