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| Criterion |  UX Research Customer Journey Mapping |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30–60 min | 30–60 min per interview |
Participantsdifferent | 4-10 | 4-8 | 1 participant per interview |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |
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