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| Criterion |  UX Research Customer Journey Mapping |  UX Design Design Studio |  Facilitation 1-2-4-All |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 10-20 min |
Participantsdifferent | 4-10 | 3-8 | 4-100+ |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Sketches, Concept Directions, Design Decisions | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | JourneyServiceService design | SketchingCollaborationIdeation | FacilitationInclusionIdeation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
