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| Criterion |  UX Research Customer Journey Mapping |  Delivery Cost of Delay |  Decision Making Risk Matrix |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 90-180 min | 30-60 min |
Participantsdifferent | 4-10 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | CoD Table, Prioritization Sequence | Risk Matrix, Top Risk List |
Tagsno overlap | JourneyServiceService design | PrioritizationDeliveryEconomicsDecision | RiskDecisionPrioritizationAssessment |
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