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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumLowMedium
Timedifferent
2-4 h30-90 min30-90 min
Participantsdifferent
4-102-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesDecision Tree, Option Map, Assumption List
Tagsno overlap
JourneyServiceService design
ConstraintsDecisionPlanningOptions
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats