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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainstorming |  Domain Modeling EventStorming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 30-60 min | 2-8 h |
Participantsdifferent | 4-10 | 4-12 | 5-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea pool, Theme clusters, Shortlist | Event Timeline, Ubiquitous Language, Boundaries, Open Questions |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityWorkshopDivergence | Domain-Driven DesignEventsDiscoveryWorkshop |
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