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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.
Complexitysame
MediumMedium
Timedifferent
2-4 h1-3 h
Participantsdifferent
4-103-8
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogBottleneck Map, Flow Metrics, Improvement Options, Follow-up Measures
Tagsno overlap
JourneyServiceService design
FlowMeasurementConstraints
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Theory of Constraints.
Operations
Theory of Constraints
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP