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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Balanced Scorecard |  Operations Getting Things Done |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 2-4 h | Halber Tag bis mehrere Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 4-10 | 4-12 | 1 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Balanced Scorecard, Strategic Measures, Initiative Map | Action Lists, Project List, Review Routine |
Tagsno overlap | JourneyServiceService design | StrategyMetricsExecution | ProductivityPlanningTasksExecution |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
