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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Ansoff Matrix |  Systems Thinking Intervention Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 2-4 h | 45-90 min | 1-5 Tage |
Participantsdifferent | 4-10 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ansoff Matrix, Growth Options, Risk Notes | Logic Model, Change Objectives, Intervention Components, Evaluation Plan |
Tagsno overlap | JourneyServiceService design | GrowthStrategyMarketPortfolio | ChangeSystems thinkingCapability |
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