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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 45-90 min | 1-2 h |
Participantsdifferent | 4-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | JourneyServiceService design | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis |
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