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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 45-90 min | 45-60 min |
Participantsdifferent | 4-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | JourneyServiceService design | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation |
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