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| Criterion |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 45–90 min | 45-75 min |
Participantsdifferent | 4-10 | 3-10 | 2-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas | Test Matrix, Test Plan |
Tagsno overlap | JourneyServiceService design | SynthesisQualitativeRoot cause | ExperimentsValidationDiscoveryOptions |
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