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| Criterion |  UX Research Customer Journey Mapping |  Operations ABC Analysis |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 45–90 min |
Participantsdifferent | 4-10 | 1-5 | 3-10 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | ABC Classification, Focus Rules, Control List | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyServiceService design | PrioritizationOperationsPortfolio | SynthesisQualitativeRoot cause |
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