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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitydifferent
MediumLowLow
Timedifferent
2-4 h15-30 min60-90 min
Participantsdifferent
4-102-64-10
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRoot cause notes, CountermeasuresProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
JourneyServiceService design
Root causeIncidentLeanProblem solving
FacilitationDecisionProblem solvingWorkshop
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving