View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  Facilitation 1-2-4-All |  Facilitation Nominal Group Technique |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 10-20 min | 60-120 min |
Participantsdifferent | 4-10 | 4-100+ | 5-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea List, Shared Insights, Emergent Themes | Ranked Ideas, Clarified Options, Group Priority |
Tagsno overlap | JourneyServiceService design | FacilitationInclusionIdeation | FacilitationPrioritizationVotingInclusion |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
