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| Criterion |  Product Strategy Impact Mapping |  Product Strategy Value Proposition Canvas |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h |
Participantsdifferent | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Value Proposition Canvas, Fit Gaps, Hypotheses |
Tags1 shared | OutcomesStrategyBehaviorPlanning | ValueNeedsStrategy |
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