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| Criterion |  Product Strategy Impact Mapping |  UX Research Tree Testing |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-2 Tage | 1-3 h |
Participantsdifferent | 3-8 | Based on research question | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Findability Metrics, Path Analysis, Revised IA | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | Information architectureNavigationFindability | StrategyAnalysisPlanning |
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