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| Criterion |  Product Strategy Impact Mapping |  Systems Thinking Theory of Change |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 45-90 min | 2-6 h | 45-90 min |
Participantsdifferent | 3-8 | 4-12 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Theory of Change Map, Assumptions, Outcome Measures | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | OutcomesStrategyBehaviorPlanning | ImpactOutcomesSystems thinkingStrategy | GrowthStrategyMarketPortfolio |
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