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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
MediumLowLow
Timedifferent
45-90 min1-5 TageStunden bis wenige Tage
Participantsdifferent
3-8Nutzertraffic1-4
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsInterest Metrics, Conversion Signal, Learning NotePretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandGrowth
ValidationDemandMVP
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix