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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumHighLow
Timedifferent
45-90 min0.5-2 Tage1-5 Tage
Participantsdifferent
3-84-12Nutzertraffic
Formatdifferent
WorkshopWorkshopAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsScenario Set, Strategic Implications, Robust OptionsInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyUncertaintyPlanning
ValidationExperimentsDemandGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix