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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitydifferent
MediumHighMedium
Timedifferent
45-90 min0.5-2 TageMultiple workshops over several weeks
Participantsdifferent
3-84-122-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsScenario Set, Strategic Implications, Robust OptionsHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
OutcomesStrategyBehaviorPlanning
StrategyUncertaintyPlanning
GrowthBehaviorRetention
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning