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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Risk Storming.
Architecture
Risk Storming
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
45-90 min60-90 min1-4 Wochen
Participantsdifferent
3-84-121-6
Formatdifferent
WorkshopWorkshopAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsAnnotated Diagram, Prioritized Risk List, Action BacklogExperiment results, Decision log, Learning summary
Tagsno overlap
OutcomesStrategyBehaviorPlanning
RiskArchitectureWorkshopValidation
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix